Business Challenge: • Quantify in-store traffic • Improved connectivity and flexibility • User friendly solution • Control over solution at Head Office Communication Solutions: • Mitel 3300 IP Communications Platform (ICP) • Mitel IP phones	Altogether Better Results: • Standardised operating procedures • Increased control over communications • Cost savings • Improved intersite communications

Faith

With over 83 stores, 148 concession outlets and 2,500 employees nationwide, Faith is one of the leading footwear brands in the UK.

Founded in 1964, the Faith brand is based on strong foundations, combining inspirational style, customer loyalty and affordability.

‘Sizing up’ the technology

Staying ahead of the competition and ensuring the brand continues to excite millions of potential customers is a priority for Faith and a key part of making sure this is achievable is its communications solution.

Faith required a communications solution that would improve communications between stores, reduce internal call costs and standardise operating procedures. With its existing telecommunications solution requiring some updating to keep Faith at the top of its game, it was time to call in the experts.

To analyse and identify a suitable telecommunications solution Faith approached Telinet, a Mitel Platinum Solution Provider. Telinet worked closely with Luke Phillips, Head of IT at Faith to understand the company's objectives.

It became clear that one of the major considerations for Faith was that they needed to prove demonstrable ROI on any investment they made.

ROI

Telinet stepped up to the challenge and recommended the Mitel 3300 IP Communications Platform (ICP). It was installed as a gateway to the existing system (Index) which was no longer able to meet expectations. It was also suggested that the exsisiting ADSL connections could used to deploy remote Mitel's IP phones to each store. Using the flat rate broadband connection, dramatically reduced the cost of interstore calls by up to as much as £60,000 p/a and allows the stores to take advantage of better communications.

Luke Phillips, Head of IT at Faith said: "It had been really challenging trying to manage our costs using PSTN connectivity. Taking this step has been such a huge move forward for us. Deploying IP communications has enhanced inter-site communications and enabled control at our HQ which previously had just not been possible..

“ROI is incredibly important to us. By removing the intersite call costs, we are confident that the IP communications solution will have paid for itself in two years, which is terrific. Not only do we get all the benefits of inter-connected sites and more control over our system we also have quantifiable ROI - you can't ask for more”

Future

With the system installed and the company already reaping the benefits of the solution, Faith is already thinking ahead. The long term plan is for Faith to completely replace its old system and to fully migrate over to IP communications.

Spurred on by the control the IT team has experienced since moving to IP communications, Luke is now planning to bring its call centre in-house using Mitel's Contact Centre Solution.

Luke concluded: "The implementation has been so successful that we are really excited about completing the IP migration process and taking as much control over our system as possible. As with all major implementations like this, the whole process takes time, but with the results speaking for themselves we are excited about the future."

To receive a free consultation to see how you can take advantage of IP, like Faith has, then contact Telinet on 0800 082 7001 or we can contact you.

---